In the majority of ASEAN households today the husband and wife both work and equally share household roles, and so brands need to adopt new marketing approaches that target couples, an ASEAN consumer forum heard in HCM City last Friday.
The chairman of the Trung Nguyen Coffee Corporation JSC, Dang Le Nguyen
Vu, has lost control of the instant coffee company to his wife,
according to a decision by the Binh Duong Province''s Planning and
Investment Department.
